Business Spotlight: Mum & Me Mercantile

Mum & Me Mercantile's Erin Reardon helps a customer at the store that is located in downtown Leeds.

This past summer, Erin Reardon was arranging mums with her mom when she started playing with words. She shouted, “Mum and me,” to her mother. At that instant, she knew she was on to something. 

And Mum & Me mercantile on the main drag in Leeds was born.

“We have just about everything here,” Reardon said laughing. “You really can find a gift for anyone you could think off.”

Neva Reardon, Erin’s mother, started the store with the mission of finding talented and local Southern artists and make a difference in the world. The store supports entrepreneurs with products that are produced in small batches at home or with the help of family members.

“It is so exciting to create an environment for local artists and small business owners. I believe in supporting local talent. What I love about our resourceful artists is the fact that they are inventive, survivalists, creative, honest, and human beings who care about each other,” Neva Reardon said.

Mum & Me Mercantile offers much more than meets the eye. They have bath and body products, purses, handmade jewelry, scarves, accessories, women’s clothing, men’s gifts, handmade specialty items, art, home decor, kitchen accessories, picture frames, glass, pottery, dishes, candles, handmade dish towels, greeting cards, t-shirts, golf shirts, hats, backpacks, baby & children’s clothing, and fresh flowers.

“We really have a bit of everything,” Erin Reardon said. “We wanted to cater to lots of people. Everyone is always looking for that unique item for themselves, or a gift for someone special. Well, we’ve got it.”

On the store website,, Neva Reardon has a unique graphic that says the following, “I am 99 percent artist, 99 percent entrepreneur, 99 percent business owner, and 99 percent mom.”

A message tells the visitor everything about the philosophy of the store:

“We believe in shopping local and supporting local makers, so I will be sharing stories of my artists and posting photos on our facebook page occasionally. Stay tuned as life is about to get exciting!”

Erin Reardon has been inspired by her mother and thinks the rest of Leeds will be too. “If you just come in to meet my mother Neva, you will be amazed. She’s a unique person, that’s for sure.”

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